Now, I've never claimed to be a marketing genius, but it seems to me that there is something decidedly wrong with the slogan at the top of this page:
Clinique. Allergy Tested. 100% Fragrance Free.
That's exactly what I want to hear when I'm plunking down 50 bucks for a bottle of perfume. Fragrance free? Come on, people.
Labels: advertising, marketing, slogans
Posted at 9:19 PM | Comments (0)
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